When the brokers are still busy persuading passengers , a minibus filled with ornate graffiti faster than any other transport which still mengetem . Because the minibus was equipped with Wi - Fi .
Matatu , so public transport is known in Swahili , is one experiment Safaricom Ltd to connect people with the Internet .
Having got seated , a passenger named Mwenda Kanyange immediately write status on a Facebook account . Internet surfing activities accompany him on his way home through the streets of Nairobi were jammed .
" [ The trip ] boring , " said 23-year -old student , " Wi - Fi [ been instrumental ] . "
World -class technology companies are trying to capture the billions of people living just below the middle class , including those living in Africa . Only about 16 % of a billion Africans are connected to the Internet , according to the International Telecommunication Union information . That number is small compared to Asia ( 32 % ) and Arab countries ( 38 % ) ..
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However , Africa is the region which recorded the most rapid growth in business use of the Internet by telephone . The penetration of mobile broadband ( mobile bandwidth ) on the continent rose from 2 % to 11 % in 2010 .
" That number moves [ continue up ] , " said Erik Hersman , founder of crowdsourcing site and technology incubators in Nairobi , Kenya .
Key to growth is exposing how open Internet access to people who feel that the phone conversation is very expensive .
Not many places in Africa are more attractive than Kenya for a pioneering company in the field of technology . Half a dozen of the sector incubator in Nairobi . About half of the 40.7 million population has access to the Internet , according to the government . However , Wi - Fi in Kenya tends to dwell in the posh areas such as airports or expensive restaurant .
In matatu carrying Kanyange , only about half of the 20 passengers to access the Internet . A domestic worker aged 24 years who was sitting not far from Kanyange say do not have e-mail addresses , let alone Facebook account . His family too.
People such as domestic workers that became the target of Safaricom , who want them to be able to access the Internet through the Online Vuma . Vuma is Swahili for " blowing strongly and quickly . "
The company is hoping placement Kenya Wi - Fi that can bring together beginners and tech lovers will inspire more people to use the services offered by the company paid . Safaricom said sincerely accept losses in the initial period . However, the company refused to reveal their spending programs.
" We are looking for people who could potentially be the location of the customer , and they are matatu passengers . Most of our customers spend two to three hours on the road commuting , "said Gideon Karimi , Internet marketing manager at Safaricom . The company's program has reached 3,000 matatu and bus across the country of only 20 units in 2012 .WSJ
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