Explosion in the number of Asian middle class in recent years has always been the center of attention . Many consumer companies vying claws in countries like China .
Asian middle class - those who spend their money of $ 2 to $ 20 per day - has now reached 565 million people . However , their culture is much different than buying a middle-class consumers in the West . With a budget of $ 2 per day , they do not buy vehicles and kitchen appliances .
A recent study released by Eden Strategy Institute in Singapore seeks to uncover needs and shopping habits of the Asian middle class - which is estimated to reach 3.5 billion people by 2030 with a growth rate of 85 % of which occur in China , India , Indonesia , Malaysia , Myanmar , Philippines , Thailand , and Vietnam .
Through a series of questions pertaining to the household income and expenditure daily , the study found a number of interesting things obtained from respondents from Indonesia , India , the Philippines , and Vietnam .
Middle-class consumers in these countries , for example , assessing friendship is higher than the house . However , they chose to lose savings rather than a place to stay . They are most worried if it should fall ill , although 70 % of them do not have insurance . Although McDonald 's has just opened a branch in Vietnam - the country with the penetration of the Internet and mobile devices are high - more respondents who chose not to have a cell phone than to not eat fast food .
Meanwhile , the Philippines is the country with the level of the highest ownership of smartphones and computers , and Vietnam has the highest rate of credit card ownership among the four countries . When the respondents were asked about the possibility of groceries priority if income increases , India achieved the top position in the affairs select mobile phones and electronic goods . In Indonesia , approximately 20 % of respondents said the drug , the highest among the four other countries .
When asked about the unlikely event marginalized , the Internet is almost the answer to all respondents . However , most still reveal dependence on French fries and Coca - Cola . In Indonesia , the respondents preferring instead to buy ice cream instead of shampoo .
Held together with Jana , enterprise mobile device statistics , marketing and social research , the survey was sent via cell phone carrier services to 1000 mobile phone users in Indonesia , India , the Philippines , and Vietnam . Nearly 70 % of respondents are male with an average age of 24 years .
A fairly young age . From there , it appears that the survey has a weakness - the largest share of the middle class trying to learn missed . According to Eden Strategy Institute , there are more efforts to improve the survey included face to face interviews with consumers as well as laboratory " innovation " for companies seeking to achieve better results through initiatives in Asian middle class .WSJ
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