A group of new generation watchmaker break standard conservative design. They are parts of a watch from unusual materials and exotic sports cars including classic pieces as well as the Statue of Liberty.
For example, the output RJ Moon Orbiter Watches, clocks inspired by the Apollo missions first human mission to the Moon. Any product that contains a metal watch from the Apollo 11 spacecraft, carrying Neil Armstrong and Buzz Aldrin to the Sea of Tranquility, landing site on the Moon in 1969.
Geneva-based watchmaker known as Romain Jerome Moon dust-also won in an auction. RJ combining the extraterrestrial particles on the clock face.
"We offer the opportunity for consumers to wear a piece of history," said CEO RJ, Manuel Emch, the BaselWorld watch fair being held this week. The company also produces watches using metal from the Titanic, also copper of the Statue of Liberty. Copper was taken when it was a symbol of the independence of the United States renovated on the 100th anniversary of the statue.
At first glance, RJ creations sound absurd. However, the company's strategy was clearly calculated. The current line of watchmakers strive to make their products different from others by using unusual materials. Exotic materials such as wood and gold and ceramic mixture, used to make their products especially in a crowded market Omega and Longines Swatch Group outputs, and IWC Cartier Compagnie Financière Richemont SA owned, and Rolex.
Watches Watch & Jewellery output Scalfaro's trying to lure car enthusiasts. They include some well-known auto parts output into their watches. Neuhausen-based company in Germany that merged parts Mercedes-Benz 300 SL Gullwing and Porsche 917 in a limited edition timepiece. Car parts are mostly owner-material donations from Ferrari 250 GTO is given by Nick Mason, Pink Floyd drummer.
Scalfaro, who watch prices between $ 5,500 to $ 13,800, working directly with the engineers who designed the car. "For customers, this is a way of expressing their love of the car," said one of the company's founder, Alexander Kuhnle. "Our Watches tells something. Our product contains DNA car, following the engineer. "
A number of watch manufacturers take the natural approach. Lowell watchmaker from Italy using mahogany, pine, and some other materials that are environmentally friendly. Their products are priced between 300 euros and 400 euros. The company uses recycled plastic bottle for watch straps, also includes waste wood from furniture factories.
"Stainless steel watches exist everywhere," said Andrea Rovatti, marketing director Lowell. "Not many people make watches out of wood."
WSJ
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