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Thursday, April 3, 2014

Volkswagen's expansion into the ASEAN market

Volkswagen's expansion into the ASEAN market

German automotive company Volkswagen AG is rumored to have submitted plans to build a factory in Thailand .

Reuters reports that Volkswagen is done in order to minimize the distance of their rivalry with the Japanese brands , especially Toyota Motor Corp .

According to Reuters , which cites two sources , VW wants to take advantage of tax-free program for investors automotive sector in Thailand .

The program has attracted investors such as Ford and General Motors .

VW is not willing to comment on the news .

On the other hand , the brands of Europe and the United States at this time following the Japanese brands such as Toyota and Nissan in producing cheap and fuel-efficient cars .

The news that VW will set up factories in Thailand first reported by Bloomberg .

Currently VW had an assembly for the three models in Malaysia . VW in the country in partnership with DRB - Hicom .

According to the research firm IHS Automotive , Volkswagen may have to be completely from scratch to make efficient vehicles to the ASEAN market .

" They might have to create a platform that is completely new , " said IHS Automotive Jessada Thongpak .

Reuters reports that the car market in Southeast Asia , have stronger growth prospects compared to Europe , North America , and South America , and even China is currently experiencing a slowdown in momentum .

According to IHS Automotive , vehicle sales in six major countries of ASEAN ( Association of Southeast Asian Nations ) , namely Indonesia, Malaysia , Philippines , Singapore , Thailand , and Vietnam could reach 35 percent rise in 2020 .

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