Honda is awaiting the birth of a new legend in Indonesia. Candidate not Civic, Accord or the City that have been born earlier, but the Jazz. Since launching the first time on February 19, 2004, instantly became a sub-compact hatchback car sellers.

Honda Jazz

Honda is awaiting the birth of a new legend in Indonesia. Candidate not Civic, Accord or the City that have been born earlier, but the Jazz. Since launching the first time on February 19, 2004, instantly became a sub-compact hatchback car sellers.

Jazz is very well known names such as BMW-3 Series, Mercedes-Benz CLK or even the Toyota Corolla because of the quality, toughness, and sustainability models. By The association, for eight and a half years (until end 2012), Jazz has sold 193,849 units.

Earlier this year Honda getting ready to celebrate the historic achievement of sales, breaking 200,000 units. "I think within the first three months of this year, the target is reached. Would become legends of Honda in Indonesia later," comments Jonfis Fandy, Director of Marketing and Sales Service of PT Honda Prospect Motor (HPM) in West Jakarta, recently.
Millennial Generation

Jazz also called Fit in Japan, is the millennial generation Honda products. Because, first launched in its home country, Japan, June 21, 2001 with the concept of "Man Maximum, Machine Minimum", meaning, compa and Powerful!

Since its launch, the Honda Motor Company Limited has positioned the Jazz as a global product and directly marketed to 115 countries, in Europe, USA and Asia. It took four years to convince Honda to market in Indonesia. At that time, in the country of origin, this model has reached the first stage of a facelift.

At that time, HPM look hatcback market in Indonesia began to squirm after a successful market Peugeot 206. With such an attractive package, Japanese brands are more attached to the consumer, full-featured and more competitive prices than Europe, making it an excellent new Jazz.

To be more competitive, HPM immediately decide, Jazz assembled at its plant in Karachi, West Java. Indonesia was immediately entered the list of the six countries that produce this model than in Suzuka (Japan), Guangzhou (China), Ayutthaya (Thailand) and Laguna (Philippines).
Trends
The presence of a trend Jazz cars among young people. It begins with the strategy of targeting university students and young executives. Jazz more loved. For mengairahkan zest spirited child and easy to Jazz, HPM modifications contests called "Jazz Tuning Contest" from 2005 and takes place every year.

Contestant continues to increase, ranging from 100 Jazz in 2005, 102 in 2007, 118 (2008), 95 (2009), 122 (2010), 98 (2011), 128 (2012), bringing the total amount to 763 participants.

Andre Mulyadi of Signal Custom, participants Tunning Jazz Contest 2012 which revolutionized Jazz look to the concept of "Future Honda" claimed to love Jazz because they can be explored as wild as possible.

The results are endless! Whatever is done because the theme is not halal handcuff. "Jazz can be used to explore ideas of creative modifications. According to the theme, the concept of intelligent cars that could be setup remotely, to equip it with a black box like a plane. Can record events and sejarahaktivitas in the cabin, "Andre told KompasOtomotif beber.

In the world of racing, Honda was the only brand that consistently hold a racing one manufacturer (one-make-race). Even take part in the Indonesian Super Production (ISP), since 2006 until now. "Honda Jazz is sporty character that can be used for daily and race on the race track. I've proved it," said Alvin Bahar, Honda Racing rider flagship Indonesia, recently.
Vital
As the best-selling model, the dependence on Jazz Honda Indonesia is very high. Contribution of these models to Honda's sales reached 40 percent. Hence, when severe flooding hit Thailand on akhire 201, component supply hiccup. As a result, production of Jazz at Inonesia disrupted causing sales to fall.

The most bitter pill to swallow Honda. Wholesale in January 2012 only two units. In fact, the average monthly sales of Jazz's 2,000 units. As a result, total sales of Honda Indonesia plummeted to 70 percent more! It can be seen on sale in January 2012 only 1553 units. In fact, the previous monthly average of about 5,000 units. Malangnnya again, the condition lasts up to 4 months.

This situation is exploited by competitors, including the Toyota Yaris, Mazda2, Ford Fiesta and Hyundai Grand Avega. As a result, the throne as the best-selling sub-compact hatchback was off last year.
However, Jazz is like a diamond! Keep sparkles everywhere, including in the dark. Once the supply of components to assemble back to normal, direct sales melenjit again, Honda became the largest contributor to sales, which is 21,244 units.

But this year the Jazz ready to sparkle again! HPM targets, be able to sell 26,000 units (up 22.3 percent compared to 2012), to take the throne as the "King" hatchback in Indonesia.