Ministry of Tourism and Creative Economy (Kemenparekraf) assess branding and theme tourism Wonderful Indonesia has not been balanced by the development and structuring of products as well as a tourist attraction.

Ministry of Tourism and Creative Economy (Kemenparekraf) assess branding and theme tourism Wonderful Indonesia has not been balanced by the development and structuring of products as well as a tourist attraction.


This resulted in the competitiveness of destinations we fell well within the scope and scale of regional, national, and even international.
- M Faried

"It is our evaluation that the branding and theme Wonderful Indonesia has basically been able to increase the growth of the tourism market as well as foreign tourists wisnus better but still not balanced," said Director of Tourism Promotion Kemenparekraf Affairs, M Faried Moertolo in Jakarta, Friday (2/8/2013 ).

He considered branding is not balanced by the aspect of cleanliness, order, and security in almost every destination and tourist attraction in Indonesia is offered to tourists.

According Faried that result in reduced competitiveness of tourism destinations in the country. "This led us down the competitiveness of destinations both in scope and scale regional, national, and even international, and this is our next challenge," he said.

Therefore, Kemenparekraf will continue to facilitate the promotion of tourism destinations and to encourage the movement of tourist trips.

In addition, Faried stressed the importance of packaging information in a tourism destination has to present types of tours offered clarity, accessibility and accommodation. "These three things must be sought completeness in writing credentials include address includes street name, phone, email, and other identities," he said.

According Faried, the vast area of ​​Indonesia encouraged the importance of developing and strengthening the image of the prime tourist destinations in each. "Branding in each region must adapt to the potential of tourism and distinctness, and implemented in a consistent and sustainable long-term promotion plan legalized by the decision," he said.

It is equally important that the use of information technology to be optimized given a greater role today.

He called for efforts to address the tourism industry should be based on information technology systems which destinations should have a website, home page, email, and social networking media. "This will strengthen our branding," adds Faried.