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Wednesday, March 5, 2014
Starting Premium Economy Class Emerges
Starting Premium Economy Class Emerges
For passengers , the ideal seat in the aircraft usually one or business class seats . As for airlines, bench craving in long-haul flights it is located at the rear of the plane .
The new hybrid class , which is called premium economy , emerging in the global plane . These developments are attractive due to economic considerations . Also, the seats in this class provide more space than regular economy class .
In addition , premium economy provide additional facilities , such as a more savory food menu . Ticket prices are more expensive than economy class . However , still cheaper than a seat in the front .
For carriers , the overall cost for this new class is much cheaper than business class . That is , they only need to spend a little extra money in order to attract higher prices than tourist class and still be able to accommodate seat . Optimistic airline executive , premium economy class will be the most profitable part of the cabin .
That's one thing that underlies Deutsche Lufthansa AG to introduce a premium economy class , next October . Classes will be applied to all inter - continental flights .
" It will be a very profitable product , " said Jens Bischof , Lufthansa 's chief commercial officer .
These , as well as passengers , worried about the cabin space . Passengers want elbows and knees got space as flexible as possible . Instead , the airline wants to utilize every square centimeter optimally .
Lufthansa new seats provide extra space to 17.5 centimeters . That way , passengers can loosen their legs . Another added 10 centimeters at the shoulder . Therefore , each line has two fewer seats than regular economy class . No used both armrests .
Lufthansa new chair takes land about 50 % wider than traditional economy seats . Additional charge for extra services -such as an extra bag in the trunk , the food presented in a porcelain tableware , toiletries as well as box - word Bischof , proportionally less .
Premium economy tickets go - economic return higher than usual , with an average difference of 600 euros, or around Rp 9 , 5 million . Lufthansa does not describe the average economy class fare .
While business class seat area consuming three times more than standard economy seats . Round trip fare is higher around 2,000 euros , call Bischof .
Legroom in premium economy class more broadly.
World travel guide TripAdvisor Inc. estimates that the premium economy class rates about two to four times the cheapest economy class . While business class rates can reach 10 times the lowest cost . Andrew M. Wong , regional director of TripAdvisor Flights, Singapore , said the premium economy class is a " good compromise " for employees who were not allowed to fly in business class by the company .
Boeing Co. is now providing premium economy seats in more than 30 % of its 777 aircraft . The proportions are also growing , said Kent Craver , director of the cabin experience at the same time the Boeing -income analyst . Ten years ago , none of the 777 aircraft are equipped with premium economy seats .
Now , obsolete Boeing aircraft to be equipped with updated even premium economy seats . Although , the overall number is not traceable . Lufthansa , for example , plans to install a premium economy cabin next year in 106 long-haul aircraft , most are already used in its fleet .
" There is a significant increase in the installation as well as interest in premium economy class , " said Craver . "This is one of the hottest topics that we discussed with some of the airline . "
However , interest in this class running slowly . Virgin Atlantic Airways Ltd. first introduced the updated economic space in 1992 . This class is " intended for pedestrians who are cost conscious business , " Virgin spokesman said . Almost ten years later , Virgin competitors such as British Airways , now a subsidiary of International Consolidated Airlines Group SA , Virgin draft copy .
Airbus A320 - 200 operated by Deutsche Lufthansa AG takeoff from Tegel Airport . Lufthansa offers additional space of 17.5 cm , so that passengers can stretch your legs .
In 2009 , about a dozen airlines offer special economy . Now the number nearly doubled , said Chris Emerson , Airbus senior vice president of marketing Group . " Flights are fuller than ever before. That is why there is a renewed interest to accommodate high -cost carrier traffic . "
However, the products vary widely . These United States and several other provide extra room for foot passengers , even wearing the standard economy seats . Perry Cantarutti , senior vice president of Delta Air Lines Inc. , said the concept was to encourage the success of the airline network . And for customers , " the vastness of space is the main attraction . " Meanwhile , Air New Zealand Ltd offers a seat that can be converted into a bed .
" [ Shape bid ] really so diverse , " said Craver from Boeing .
Upward trend due to the gap difference between the front and rear seats in the international plane . In the last 15 years , most of the airline business with updating the cabin seats that can be converted into a flat bed .
To make a room like this , sacrificing economy class airline . First of all , they cut through the narrow row knee room . Now , several airlines add one seat in each row . However , said Bischof , Lufthansa does not plan to take a similar option .
The German -based airline had twice considering the launch of a premium economy class . Doubt they reflect the opportunity loss of such a configuration . Lufthansa wants to economy travelers buying more expensive seats , instead of encouraging pedestrians to pay business class seats cheaper. After updating the business class in 2012 , Lufthansa optimistic would not prey on his premium traffic .
" Try to ask yourself , is there a risk of customers moving to a cheaper alternative class ? " Said Bischof . " I saw their potential instead moved to a more expensive price . "
Craver of Boeing said the trend is similar to the premium economy class business class appearance in the 1980s . At that time , the gap between first class and economy class is so wide . Today , the business class seats more comfortable than one class in the past . These too much to go back to the three-class configuration . " This sort of premium economy class business class new model . "
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