Presidential campaign team and supporters are also more frequent use of social media by uploading a variety of video, photo or status about the election via Facebook and Twitter.
Even gaming applications featuring the figure of a candidate can be downloaded.
Indonesia is referred to as social media capital of the world, because the user account is very active social media, the number of 69 million people have Facebook accounts and more than 30 million Twitter account.
No wonder if the candidates pay great attention to social media for campaigning.
Gerindra nominating Prabowo pair-Hatta Rajasa, even has a social media team led young children.
The social media campaign is done in a different way to win young voters are becoming active users of Facebook and Twitter, as delivered by Noudhy Valdryno.
"Status vision about the mission, it was very minimal and we finally made the decision to use the photos and videos that make boom, finally in the social media campaign was so antithetical conventional campaign," said Noudhy.
Prabowo, former commander of Kopaasus, even already have a Facebook account since 2009, with a like amount to more than 7 million.
While, like Joko Widodo Facebook page reaches more than 3 million.
On the Twitter account Jokowi has more followers is more than 1.2 million accounts, while Prabowo is the range of 972,000 followers.
Candidates are nominated, Joko Widodo, has been using social media when running for governor of Jakarta in 2012 and, through the volunteers. Then, they handle social media campaigns as a candidate Jokowi be paired with Jusuf Kalla.
Yose Rizal, from the social media team Jokowi-JK mentions social media has advantages that can establish the relationship between the candidate and his supporters.
"The relationship between the candidate and his supporters on social media can be in comparison to any media, the delivery of the vision and mission should also be creative as through video, info graphics and others, who think well how to unite the supporters with a hash mark so that each debate is always a trending topic, "said Yose.
Support volunteers to Jokowi look of video uploaded supporters from various regions in Indonesia and overseas, featuring the figure of Tintin comic Jokowi being blusukan, and also gaming applications that can be downloaded to smart phones.
black campaign
Social media is not just a matter of creative campaigns, but also the negative campaign campaign even black were scattered, which is called by pollsters grind electability Jokowi and profitable Prabowo.
According Politicawave, sites that capture the conversation in social media, Jokowi-JK being targeted campaigns more black on the percentage of 94.9% and 5.1% negative campaign.
While campaigning for the black-mate Prabowo less Hatta of 13.5%, while 86.5% negative campaign.
Yose acknowledge response to clarify smear campaign directed at Jokowi slow done before, but recently has begun to aggressively straightened out by volunteers in social media and grassroots with tabloid division.
influence of voters
Conversations in social media are often passed on to those who do not have an account on FB or Twitter.
However, the distribution of Facebook users in Indonesia are almost evenly distributed in a number of areas mentioned more effective than Twitter, which only reaches urban circles.
Bubu.com mention 70% of the election conversation happens via Facebook. In "Election Tracker Indonesia: Indonesian Voices" conversation tracker application Presidential Election 2014 Bubu.com cooperation with Facebook, known as much talk about Prabowo 44.04%, and 52.47% Jokowi.
Shinta Lakshmi Witoyo as CEO and Founder of PT Nanny Creator Premium or Bubu.com said the data collected from all mentions or conversations around the world related to the names of the presidential and vice presidential rival in the presidential election in Indonesia.
"We pull the data with the permission of the conversation on Facebook election, and information can be viewed through the application in graphical form, and can be seen region," said Shinta.
From these data unknown Facebook users aged 25-34 years followed by 18-24 years.
Observers social media mentions Nukman Luthfie effective social media campaigns to influence voters.
"I had no abstentions abstentions so as to listen to his conversation, young children will listen to friends, friends say she'll listen, though not necessarily by him, but after a long time will make a decision," said Nukman.
According Nukman, conversations in social media will affect people who do not make the choice and preference of voters.
The number of voters in the presidential election in 2014 reached 190 307 134 people, the number of voters reached more than 11% and young voters under the age of 30 years to reach 30%.
Institute surveys show that 23% of voters undecided in the upcoming presidential election. BBC
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