Dutch tourist visits increased from year to year. According to data from Media Centre Ministry of Tourism and Creative Economy (Kemenparekraf) in 2010, Indonesia received 153 284 Dutch tourists.

Dutch tourist visits increased from year to year. According to data from Media Centre Ministry of Tourism and Creative Economy (Kemenparekraf) in 2010, Indonesia received 153 284 Dutch tourists.



This figure increased to 157,693 tourists in 2011, an increase of 2.88 percent. Meanwhile, the target for the Dutch market in 2013 was 175,000 tourists. One of the government's efforts in Indonesia to capture the European market is to be the official Partner Country of ITB Berlin 2013.

"In 2013, Indonesia is the Official Partner Country for ITB Berlin. As the first ASEAN country to host the world-renowned travel market, this is a great chance that we will use to its full potential to increase the number of tourists from European countries," said Director General of Tourism Marketing Kemenparekraf, Esthy Reko Astuty, while attending the Media Workshop in the middle of Indonesia's participation in the event Vakantiebeurs 2013 in Utrecht, Netherlands, as noted in a release.

Esthy also encourage tourists from the Netherlands to not only go to major tourist destinations such as Bali and famous but also to explore other areas in Indonesia.

"For example, Sumatra, Java, Lombok, Flores, Kalimantan, Sulawesi or Papua We believe that other destinations will offer a different experience and atmosphere is as good as or even better than Bali. However, the problem of connectivity and accessibility remains a major challenge," he explained.

He hoped not only foreign tourists come to Indonesia looking for natural beauty, but also for the creative economy.

"In terms of creativity of many things that we can offer. Music, crafts, culinary, fashion famous and inspiring global trends," said Esthy.

Vakantiebeurs itself is a biggest tourism promotion exhibition in the Netherlands which runs from 8 to 13 January 2013. Indonesia's participation in a booth (booth) Indonesia coordinated by Kemenparekraf is supported also by the participation of Garuda Indonesia. In 2013 it became the sixth year of participation in the event Vakantiebeurs Indonesia.