The More US Citizens Online Shopping

The More US Citizens Online Shopping

Fewer people in and out of the store to shop, and more are shopping online or on the Internet.

Financial difficulties and shifting shopping habits of Americans have an impact on the profitability of the business which is not the same from one business to another business.

Wal-Mart and toy manufacturer, Mattel, continue to fight for Americans more cautious on their spending due to the uncertain economic situation. However Amazon.com benefit as more and more consumers choose online shopping than going to the store.

This trend is clearly visible during the holiday shopping season time ago, in between November and December, at which time the retailer won 40 percent of total annual sales. But where and how Americans spend their money during the last months it has shifted. Fewer people in and out of stores during the holiday season, and more are shopping online or on the Internet.

Online shopping rose 10 percent to $ 46.5 billion in November and December, according to research firm comScore. Meanwhile, the in-store sales rose just 2.7 percent to $ 265.9 billion, according to ShopperTrak, which monitors the data of 40,000 stores in America. And the number of consumers decreased 14.6 percent.

"Consumer behavior is changing rapidly. While shopping at the store level falls, increased online purchases, "said CEO of Mattel, Bryan Stockton, in a telephone call with investors last week.

Wal-Mart also anticipate disappointing results. The world's largest retailer said late last week, the fourth-quarter revenue last fiscal year and annual, slightly below the lowest estimate made. VOA