Apple Growing Rapidly in Japan

Apple Growing Rapidly in Japan

Apple Inc. managed to earn profits in the most unexpected place : Japan .

In the last two years Apple grew rapidly in Japan with a faster pace than in the United States , home to Apple . Growth in Japan is also more shiny than in other Asian countries whose economies are on the rise , such as China . Sakura also accounted for the biggest profit margin for Apple . Japan even be the only one of the five operational areas that Apple grew its operating profit in the last fiscal year .


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This is surprising , because most of the global companies do not view Japan as a growth field . Japan's economy is less satisfactory in the last two decades . They are now central to mess around with an aging population and shrinking . Moreover , for decades his prime domestic electronics firms make foreign companies are reluctant to go to Japan .

Products to be key to the success of Apple iPhone in Japan , thanks to aggressive marketing and massive subsidies from telecom operators . IPhone reputation attract Japanese people who are fond of branded items , such as shopping enthusiast rollicking first buy Louis Vuitton handbags and Burberry scarves .

Growing sales rocketed in late September when NTT DoCoMo , Japan's largest mobile operator , began offering the iPhone to 61.8 million customers . Previous iPhone even has become the best selling smartphone in Japan . Market share of 37 % in the second and third quarter of this year , according to MM Research Institute in Tokyo . IPhone market share in the U.S. for the third quarter recorded 36 % , based on data from Kantar Worldpanel ComTech .

According to MM Research , the iPad also controls more than 50% of the Japanese market for tablet computers for the fiscal year that ended in March 2013 .

As the latest major carrier offering the iPhone in Japan , DoCoMo massive discounting latest iPhone model to attract users from its competitors . DoCoMo also offers incentives for customers to switch to iPhone from another phone .

The market entry of DoCoMo KDDI and Softbank iPhone push - the second largest mobile operator and the third in Japan - have reduced the price for its iPhone . The three companies are now offering the iPhone 5S to its customers with no money down .

Timothy Arcuri , managing director at Cowen & Co. , estimates that Apple could sell 11-12 million units of iPhone in Japan this year , about twice that of the estimated 5-6 million units sold in 2012 . Arcuri predict Apple could sell 20 million iPhones next year in Japan . For global , he expects iPhone sales this year rose 16 % and 10 % for 2014 .

" Apple will be close to 50 % market share in Japan next year , " said Arcuri .

According to Strategy Analytics , Japan is the fourth largest smartphone market in the world for the first quarter of 2013 , behind China , the U.S. , and India . As of September , there were 50.15 million smartphone subscribers in Japan , MM Research said .