PT Indofood Sukses Makmur Bogasari Division will hold Bogasari Expo (Bogex) at the Paragon Atrium Mall, Semarang

PT Indofood Sukses Makmur Bogasari Division will hold Bogasari Expo (Bogex) at the Paragon Atrium Mall, Semarang



In an effort to inspire communities to initiate and develop business flour-based foods, PT Indofood Sukses Makmur Bogasari Division will hold Bogasari Expo (Bogex) at the Paragon Atrium Mall, Semarang. This event will take place over five days, from January 11 to January 15, 2013,

Bogex organizing the first ever in the city of Semarang is targeted to reach 25,000 visitors.

"Events like the expo Bogasari Expo is not generally because it combines the three concepts at once educational, communicative, and inspiring. Proven on the Bogasari Expo earlier in other cities in the number of visitors is always 15,000 although only lasts between 2-3 days, "said Ivo Ariawan Budiprabawa, Vice President Sales Area 3, Division Tbk PT ISM Bogasari in a press release.

The event with the theme "Build and Grow Wheat-Based Food Business", its activity is about flour-based foods, but packaged in a variety of concepts.

Ivo explained, the 2013 event will be held Bogex baking demo about 40 recipes on the stage which will be hosted by the baker of Bogasari Baking Center (BBC) and the number of sponsors. This is part of the concept of education and inspiring.

The concept of education like this, he added, being part of the commitment Bogasari in inspiring people to pioneer and develop the business flour-based foods. And business opportunities continue to flour-based foods potential. It is characterized by continuing growth in SME Partner Patronage Bogasari Bogasari incorporated in the Partner Card (BMC).

"As of December 2012, the total BMC members nationwide has reached 53,302 members. Of the national total, total BMC members of Central Java is 10 502 members, and as many as 684 members located in Semarang, "said Ivo.

Bogasari underlying this growth continues to organize various educational events, including the concept of Bogasari Expo. "All of this is intended not to simply introduce new recipes but also to inspire the visitors, both those who already have a business and new will blaze," said Ivo.