. Wars Foreign Cars in China
After three years of trying to take market share from local producers , foreign automakers in China are now beginning to compete with each other .
Ford Motor Co. , Volkswagen , and Hyundai Motor Co. will end this year with a significant market share gains in China , the world 's number one automotive market . All three are readily meet the demand for sport - utility vehicles ( SUV ) and a new model designed specifically for the tastes of Chinese consumers .
This success is another disadvantage foreign competitors . The market share of General Motors Co. , Toyota Motor Corp. and Nissan Motor Co. fell this year in China .
Based on data released Tuesday , China's passenger vehicle sales rose 15 % from January to November . The market share of foreign automakers rose to 60 % from 58.7 % a year earlier . Most foreign automakers , even a flat or down market share , recorded an increase in sales because Chinese consumers still like foreign brands .
According J.D. Power & Associates , there are 524 car models offered by 96 brands in China , more than 294 models sold by 45 brands in the United States . This does not include at least 238 new models which will be launched in China next year , according to market researcher Ways Consulting Co. .
The success of foreign automakers maintain or even increase revenue in China , analysts said , is to press the parts manufacturer and the dealer . The manufacturers do not reveal data about the income he earned in China .
Car market in China . Click to see a larger graphic .
Ford sales in China skyrocketed to around 840 thousand units in the period from January to November this year , growing more than 50 % on year . Ford alone plans to double its production capacity in China in 2015 .
" The Chinese love the slightly larger space in the back seat , they prefer if the front chrome , " said David Schoch , president of Ford Asia Pacific . " So what we consider the willingness of Chinese consumers . "
Hyundai scooped 7.4 % share of the Chinese auto market in the period from January to November , up from 7.1 % last year .
Japanese automakers , Toyota and Nissan , are still struggling with the loss due to territorial disputes that make Tokyo - Beijing Chinese consumers avoid Japanese brands .
However, Honda's market share rose 3.3 % in January-November period from 3.1 % last year . Japanese companies now prefer the taste of China in the model of the car . In September , Honda introduced Jade , multifunctional vehicle with three rows of seats , especially for the Chinese market in order to meet their preferences for additional space .
Automotive market leader such as GM and Volkswagen have managed to win brand recognition in China after operating in the country for over ten years . However, Chinese consumers still less loyal to the automotive brand than Western consumers . ( WSJ )
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