Lion Air confirmed its intention to explore the aviation sector premium. This expansion makes Lion Air will be face to face with Garuda Indonesia.
Batik Air, belongs to unit premium airline Lion Air plans to add new aircraft to 12 new domestic routes and international first track. These overseas started with Singapore, said Achmad Luthfie, Director of Batik Air.
These additions are made Batik Air, which began broadcasting in May, reaching the same flight path to national carrier Garuda Indonesia.
Told reporters in Singapore on Friday, Achmad stated Batik Air currently able to fill 90% seats plane. Batik Air plans to maintain the high load factors throughout its growth. "Premium segment is a huge market in Indonesia," said Ahmad.
As a low cost airline, Lion Air has captured the market share of Garuda, thanks to the reasonable costs for passengers. This prompted Garuda invest in a low-cost carrier, Citilink. Now, Batik Air Garuda seeks to woo passengers who are willing to spend a lot of money for premium services.
Aviation market in Indonesia amid strengthened. Strengthening demand supported the increase in incomes and geographical uniqueness factor.
Batik Air will add 10 new aircraft in 2014, and 20 to 30 aircraft in the next year. Currently, the airline has six Boeing 737-900ER aircraft with 12 business class seats and 168 economy class seats.
Starting in August, Batik Air will add four 737-800 aircraft is smaller. In addition, Batik Air will also receive six Airbus A320 aircraft Group. The first A320 is expected to come in July. All aircraft are part of the latest Lion Air order, the number of 234 A320 aircraft and 230 Boeing 737 aircraft.
Batik Air offers a free meal and a cabin that is not too narrow. Baggage up to 15 pounds allowed into economy class. Batik Air plans to expand the service to 22 cities in Indonesia from 10 to current.
Batik Air plans to start flying to Singapore before the holiday season in December. Flights to Kuala Lumpur starting next year, said Achmad. Batik Air will also fly passengers to cities in China and Hong Kong from 2015 later.
Lion Group spokesperson declared batik Water is able to offer low rates because the use of the facilities maintenance Lion. Airplane Batik book also coincided with Lion, so that they can receive a discount of manufacturing.|ASWJ
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